| Client | Tramol |
| Sector | Office Supply |
| My Role | Head of Product, Creative Director |
| Project Time | Feb 2017 – Present |
Tramol is a contemporary office supplement brand based in China, established in 2017. I’m one of the co-founders as well as the Head of Product. I built the design system of the brand. Meanwhile, I led the entire lifecycle of the physical product development from ideation to manufacturing and remotely supervised the design team.
The company reached 12+ million RMB annual revenue on a Chinese e-commerce platform by the end of 2019.
Scope of Work
Branding
Visual Design
Industrial Design
Skill/Software
Hand Sketch
Illustrator
Photoshop
Branding
Tramol was initially targeting the group of young female customers who are recently graduated and starting the career, to provide them a set of contemporary office supplements, including a fountain pen, pen ink, and notebooks. I created the logo and the visual identity system of the brand, as well as the brand guidelines to guide the other designers on the team.
As the business grows, the brand has expanded to a wider range of target customers. I continually maintaining and updating the design guidelines to make sure the design system is matching the company’s future growth direction.
Morandi series
Expectation series
First Sight series
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