Rand Group is a SaaS company with headquarter located in Houston, Texas. They newly became an SAP silver partner and started to promote their SAP product services, specifically for SAP Business ByDesign, by starting a campaign online.
I involved in the design of this campaign project with another designer. I designed and developed the SAP Business ByDesign information page on Rand Group’s official site and landing pages, edited product overview video and created related whitepaper.
Scope of Work
Web Design/Development
Graphic Design
Animation
Video Editing
Software
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe InDesign
Sketch
HubSpot
Information Page
I used Sketch to design SAP Business ByDesign information page for on Rand Group official site. The design thinking of the page was mainly focused on how to introduce SAP Business ByDesign product functions and capabilities in a clear and efficient way but also to keep the design consistent with other Rand Group webpages.
The page was developed in WordPress.
Landing Page
This landing page creation was mainly for two purposes—leading generation & clicking-through. The page includes lead gen form (for collecting potential user’s contact information) and click-through CTAs (for clicking through to whitepaper or other pages).
So was the SAP Business ByDesign information page, the design of the landing page also needed to be considered about the design consistency with Rand Group branding.
The landing page was built in HubSpot, an inbound marketing platform, which makes easier to monitor and control the performance of the campaign.
Video Bumpers / Logo Intro Animation
I created Rand Group video bumpers for adding to the product videos. A video bumper helps build the brand image and keep brand consistency.
The edited video is on the landing page.
Rand Group video start bumper
Rand Group video end bumper
Whitepaper
Whitepapers continue to have value in the B2B world because they offer depth and bring an educated and well-researched perspective to an audience. They’re also a perfect way to locate leads—a simple click from a visitor is all it takes.
I designed and created SAP Business ByDesign Pricing whitepaper with copywriter’s content input mainly on Adobe InDesign.
